What Indie Filmmakers Can Learn From Taylor Swift's Billion-Dollar Strategy

I'll admit it. It feels a little awkward to write about Taylor Swift. I’m an independent filmmaker. I make movies with names like The Quiet Canadians—not Speak Now (Taylor’s Version). Like I should be drafting a gritty script about espionage instead of analyzing pastel albums and glitter-filled fandoms. But stay with me—because if you’re serious about being an indie filmmaker, you need to study the moves of the greatest self-marketer alive. And that person? Isn’t Scorsese. Isn’t Nolan. It’s...